CRO:NYX

Overview

CRO:NYX is a creative agency that needed a website that matched the caliber of their work. The existing site felt generic and failed to communicate the agency's unique positioning in the market.

I led the complete redesign, creating a bold visual identity and intuitive navigation that showcased their portfolio and converted visitors into clients.

What I Worked On

Led the full redesign from wireframes through high-fidelity design and developer handoff.

• Competitive analysis and brand positioning research
• Wireframing and information architecture
• High-fidelity visual design with bold typography and color
• Portfolio showcase and case study layouts
• Responsive design and interaction specifications

The Challenge

The original website didn't reflect the quality of CRO:NYX's creative output. It used stock templates and lacked the personality that sets great agencies apart. Visitors couldn't quickly understand what made CRO:NYX different.

The Solution

I designed a site that leads with the work. Large imagery, bold typography, and intentional white space create a gallery-like experience. The navigation is minimal, letting the creative work speak for itself while clear CTAs guide visitors toward engagement.

What I'm Proud Of

• Created a design that matched the agency's creative ambition
• Delivered a complete redesign in just 2 months
• Built a showcase-first experience that lets the work do the talking
• The client said it was the first time their website felt like them